NEW YORK, July 28, 2021 — Logiq, Inc. (NEO: LGIQ) (OTCQX: LGIQ), a global provider of award-winning e-commerce and fintech solutions, has partnered with GumGum, a global media and contextual intelligence company, to provide e-commerce marketers a powerful targeting solution for their digital advertising campaigns.
GumGum will offer its contextual intelligence solution, Verity™, through the Logiq Digital Marketing™ (LDM) platform. Verity is one of the only contextual intelligence solutions to combine natural language processing (NLP) with computer vision (CV). This combination creates a powerful solution that scans the entirety of a digital media environment, providing a precise understanding of the overall context through text, imagery, audio and video.
Digital marketing agencies and brands will be able to use LDM to add contextual intelligence to their overall multi-channel e-commerce marketing campaigns. From the LDM dashboard, e-commerce marketers will be able to assess the value of their digital ad placement. It will also help protect marketers from bidding on media that has negative or not relevant contextual sentiments relative to a brand’s core values. The integration is expected to be completed by the third quarter of 2021.
Today’s digital advertising landscape offers marketers the opportunity to bid on ad placements across websites, mobile apps, audio, and connected TV experiences. Given the vast digital landscape, marketers should know the context of the media surrounding ad placements before submitting their bid on the ad space.
However, this can be tremendously complex, as most ad placements have a combination of text, images, audio and video media, making it difficult to assess the impression of the context as a whole. Verity solves this problem by analyzing all of the media components together using the power of AI and computer vision, and thereby the overall contextual sentiment surrounding a particular ad placement.
“We are excited to bring our contextual and brand safety solution to the Logiq Digital Marketing platform,” stated William Merchan, head of Verity at GumGum. “Accounting for context has proven to be a superior targeting method, especially compared to using third-party cookies. The decisions by media platforms to phase out the usage of third-party cookies further underscores the value and importance of contextual targeting.”
GumGum recently announced that Verity is the first independent advertising technology provider to be accredited for content-level technology by the Media Rating Council. A recent study by Dentsu reported on the efficiency of contextual targeting versus behavioral and found that GumGum’s Verity solution showed a cost-per-click that was 48% lower than the behaviorally targeted ads studied.
Manny Puentes, president of LDM, commented: “Our platform is designed to provide interoperability with the industry’s leading solutions that our clients rely upon. Integrating leading third-party solutions into a marketer’s media buying tool has traditionally only been available for larger enterprise platforms. We continue to break that paradigm with this GumGum partnership.”
E-commerce marketers can learn more about Logiq Digital Marketing and Verity by contacting a Logiq client service representative.
Logiq, Inc. is a U.S.-based leading global provider of e-commerce and fintech business enablement solutions. Its DataLogiq business provides a data-driven, end-to-end e-commerce marketing solution. Its AI-powered LogiqX™ data engine delivers valuable consumer insights that enhance the ROI of online marketing spend. The company’s Fixel technology offers simplified online marketing with critical privacy features.
In its AppLogiq business, Logiq’s platform-as-a-service, branded as CreateAPP™, enables small- and medium-sized businesses worldwide to easily create and deploy a native mobile app for their business without technical knowledge or background. CreateAPP™ empowers businesses to reach more customers, increase sales, manage logistics, and promote their products and services in an easy, affordable, and highly efficient way. CreateAPP™ is offered in 14 languages across 10 countries and three continents, including some of the fastest-growing emerging markets in Southeast Asia. The company’s PayLogiq, branded as AtozPay™ in Indonesia, offers mobile payments, and GoLogiq, branded as AtozGo™ in Indonesia, offers hyper-local food delivery services. Connect with Logiq: Website | LinkedIn | Twitter | Facebook.
GumGum is a global technology and media company specializing in contextual intelligence. For over a decade, we have applied our proven machine learning expertise to extract value from digital content for the advertising and sports industries. Our proprietary contextual intelligence engine uses computer vision and natural language processing technologies to scan text, images and videos when evaluating digital content. Combining our contextual advertising intelligence with proprietary high-impact ad formats, GumGum’s advertising solutions deliver industry leading efficiency, accuracy and performance.